Posted on

Cervena venison piloted in Europe [NZ]

New Zealand venison exporters have started a trial to test the appetite of European consumers for Cervena venison in the summer grilling season.

The trial, which began in April, is part of the Passion2Profit initiative that was formally launched today at the Deer Industry Conference in Napier. P2P is a joint venture between the deer industry and the Ministry for Primary Industries (MPI) under the Primary Growth Partnership programme.

Deer Industry NZ Press Release – scoop.co.nz.

Read full article.

Posted on

Dollar has hit venison but velvet strong

Deer industry trying to improve sector profitability by developing new markets.

The New Zealand dollar’s record-breaking run against the long-suffering euro has hit the local venison market hard because of its high exposure to Europe, but strong deer velvet prices have provided a partial offset for farmers.

By Jamie Gray, nzherald.co.nz

Read full article.

Posted on

New PGP programme to turn passion into profit [NZ]

Deer Industry New Zealand and the Ministry for Primary Industries (MPI) have today announced they will partner in a new Primary Growth Partnership (PGP) programme called Passion2Profit.

The $16 million, seven-year programme is intended to be a game-changer in the production and marketing of venison. It’s expected to deliver $56 million in extra revenues a year from the end of the programme, and reverse the ongoing decline in the size of the national deer herd.

Ministry for Primary Industries Press Release

Read full article.