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Cervena venison piloted in Europe [NZ]

New Zealand venison exporters have started a trial to test the appetite of European consumers for Cervena venison in the summer grilling season.

The trial, which began in April, is part of the Passion2Profit initiative that was formally launched today at the Deer Industry Conference in Napier. P2P is a joint venture between the deer industry and the Ministry for Primary Industries (MPI) under the Primary Growth Partnership programme.

Deer Industry NZ Press Release – scoop.co.nz.

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New PGP programme to turn passion into profit [NZ]

Deer Industry New Zealand and the Ministry for Primary Industries (MPI) have today announced they will partner in a new Primary Growth Partnership (PGP) programme called Passion2Profit.

The $16 million, seven-year programme is intended to be a game-changer in the production and marketing of venison. It’s expected to deliver $56 million in extra revenues a year from the end of the programme, and reverse the ongoing decline in the size of the national deer herd.

Ministry for Primary Industries Press Release

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